Here are some things we did to share our brand values with our community.
Death to Stock
Here are some example projects...
We needed people photos for mockups, and same with our readers. So we asked people to submit old family/childhood photos to create a bank of these faces to pull from.
Working on the weekend
The day after the election in the U.S. was a tense one. We happened to be in big sur, so we took an iPhone video of the waves with a simple message for everyone to "just breate."